top of page
Google Ads video
Video is a brilliant solution to a variety of creative dilemmas. During my time as an embedded Creative Director on the Google Ads team, we had a number of B2B-focused video assignments come our way. Here are a few that showcase my ability to use scriptwriting, storytelling, and story boarding to turn complex topics into entertaining, short movies.
Google "Omnichannel" solutions: "Birthday boy"
The basic objective was to create an explainer video with a strong storyline. We needed to highlight how easy it is for retailers to get their in-store products on Google using their existing POS system.
Not only did we introduce viewers to an extremely spoiled Pug, we gave small businesses a sneak peek at new way to compete with eCommerce giants and drive traffic to their real-life retail locations.
Google Ads migration tool: "Teleport"
Part of a massive, global effort to launch a new Ads' product that converts competitors' online ads to Google Ads, this video needed to introduce the basics of the tool and engage viewers in Korea, Russia, and the US.
Google Ads automated workflow intro: "Authy"
We were asked to help internally launch Authorable Workflows—a powerful program designed to fully automate the resolution of less complex customer issues without getting Ads support agents involved.
The client was looking for a playful way to make the notion of automation less abstract. We came up the idea of an animated spokesperson named Authy—a super-efficient robot who works behind the scenes to make agents’ lives easier.
bottom of page