Mill Valley, CA
Creative Director, Brand Voice and Content Strategy
Freelance
- Project-based strategic partner and Creative Director with Thedas, a freelance collective, focused on Google Maps and new business
- Fractional Marketing Director with Urban Dynamics, a rapidly growing IT services firm
- Project-based freelancer working as an embedded creative with Fluke industrial tools
- On-demand contractor working with the founders at Rule 6, Kobase, and Eyelevel Design
Clients: Google, Samsung, YouTube, Urban Dynamics, Fluke, eMaint, Planet Labs
San Francisco, CA
Creative Director, Brand Voice and Content Strategy, Google Ads
Monks / Firewood
- Built and scaled creative product-marketing function for Google Ads SMB communications, serving millions of small business owners across 40+ global markets with differentiated brand voice across paid media, web, email, social, and video
- Led creative development for global video announcements, product launches, and multi-channel integrated campaigns, partnering with product marketing, brand strategy, and design to translate technical features into compelling consumer messaging
- Developed comprehensive brand voice guidelines, creative standards, and training curriculum for cross-functional teams
- Managed and mentored creative team of 8+ copywriters and designers; collaborated with operations leadership to optimize workflow, determine priorities, and develop team capabilities
- Directed content strategy and creative execution for Google Ads websites, landing pages, and email programs, balancing conversion optimization with brand voice and user experience
- Provided final creative review for highest-visibility campaigns, ensuring alignment with brand guidelines, accessibility standards, and strategic objectives
Client: Google
San Francisco, CA
Associate Creative Director
April Six
- UX design and writing for websites, microsites, and apps to support CEO’s new business initiatives
- Managed strategy sessions, writing, and product launches while helping ops team define objectives and streamline processes
- Directed 10+ video shoots and led content creation strategy to support high-impact campaigns
- In-depth experience with conversion-focused B2B content suites (eBooks, one pagers, infographics)
Clients: Qlik, Cogeco Peer 1, VMware, Demandbase, Sage, Turn, Smart, Nimble, MapR, Blue Coat
San Francisco, CA
Senior Copywriter
Gyro
- Concepting, writing, and workflow management on consumer and B2B initiatives with a team of 10
- Delivered innovative thinking and strategic budget oversight to address need for increased profitability
Clients: Visa, Toshiba, RCA, Digital Realty, Kurt Salmon, Sugar CRM, Level 3
Springfield, MO
Associate Creative Director
Marlin
- Managed a team of six to create 360-degree campaigns for Fortune 500 companies
- Led creative execution, budget allocation, and client contact on largest accounts
Clients: Unilever, Bush’s Beans, Mission, Chobani Greek Yogurt, French’s
Kansas City, MO
Senior Copywriter
VML
- Concepting, writing, and creative execution on a range of digital projects for nationally known brands, including cause marketing with social extensions
Clients: Southwest Airlines, Western Union, Simon Properties, KCCVA
Chicago, IL
Senior Copywriter
Havas / Euro RSCG
- Lead writer on Barilla pasta account; traveled to Italy twice to support campaign creation
- Concepting, writing, and creative execution on million-dollar digital, print, and television projects
Clients: Barilla pasta, Valspar Paint, Amtrak, Citibank, The Economist, Fleet, Sprint, PowerShares
Madison, WI
Copywriter
Hiebing
- Lead writer on high-level projects that were essential to helping agency retain largest account
- TV, web, radio, print, collateral, and direct mail writing experience
Clients: American Family Insurance, Anchor Bank, University of Wisconsin
Madison, WI
Copywriter
Campbell LaCoste
- Lead writer on print, broadcast, and website development projects that grew agency retainers
Clients: St. Croix Fishing Rods, Mossy Oak Camouflage, Bushnell Optics
Lawrence, KS
Copywriter
Callahan Creek
- Lead writer on largest account, concepting and creative execution with multiple creative teams for domestic and international clients
Clients: Hills Pet Food, Kansas University Athletics, Starlight Theater, Children’s Mercy Hospital