Creative Director/Copywriter, Google Ads
Monks/Firewood, San Francisco, CA
1/2018 - 8/2024

 

Fully-embedded Google Ads Creative Director crafting internal and external messaging to achieve aggressive quarterly goals
 

​Led the content strategy and design direction behind a range of global marketing initiatives including activation programs for sales and marketing teams, and internal brand creation 

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Mentored a 30-person creative team, including copywriters and designers

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Extensive experience with UX creative direction and content creation for Google websites, microsites, and email programs

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Copy lead on all high-level assignments, ensuring outstanding content strategy and design from concept to execution

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Focused on retaining the Google account and expanding client relationships, generating half a million dollars in new business in 2021

 

Client: Google 

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Associate Creative Director
April Six, San Francisco, CA
10/2015 - 1/2018
 

UX design and writing for websites, microsites, and apps to support CEO’s new business initiatives
 

Managed strategy sessions, writing, and product launches while helping ops team define objectives and streamline processes
 

Directed 10+ video shoots and led content creation strategy to support high-impact campaigns
 

In-depth experience with conversion-focused B2B content suites (eBooks, one pagers, infographics)

Clients: Qlik, Cogeco Peer 1, VMware, Demandbase, Sage, Turn, Smart, Nimble, MapR, Blue Coat

Senior Copywriter
Gyro, San Francisco, CA  
9/2014 - 9/2015

 

Concepting, writing, and workflow management on consumer and B2B initiatives with a team of 10
 

Delivered innovative thinking and strategic budget oversight to address need for increased profitability

Clients: Visa, Toshiba, RCA, Digital Realty, Kurt Salmon, Sugar CRM, Level 3
 

Associate Creative Director
Marlin, Springfield, MO
6/2012 - 9/2014

 

Managed a team of six to create 360-degree campaigns for Fortune 500 companies
 

Spearheaded creative execution, budget allocation, and client contact on largest accounts

 

Clients: Unilever, Bush's Beans, Mission, Chobani Greek Yogurt, French's 
 

Senior Copywriter
VML, Kansas City, MO
10/2010 - 6/2012

 

Concepting, writing, and creative execution on a range of digital projects for nationally known brands—including cause marketing with social extensions 


 

Clients: Southwest Airlines, Western Union, Simon Properties, KCCVA

Senior Copywriter
Havas/Euro RSCG, Chicago, IL
7/2005 - 10/2010

 

Lead writer on Barilla pasta account—traveled to Italy twice to support campaign creation 
 

Concepting, writing, and creative execution on million-dollar digital, print, and television projects

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Clients: Barilla pasta, Valspar Paint, Amtrak, Citibank, The Economist, Fleet, Sprint, PowerShares

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Copywriter
Hiebing, Madison, WI
1/2005 - 7/2005

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Lead writer on high-level projects that were essential to helping agency retain largest account 
 

TV, web, radio, print, collateral, and direct mail writing experience


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Clients: American Family Insurance, Anchor Bank, University of Wisconsin 

Copywriter
Campbell LaCoste, Madison, WI
9/2003 - 1/2005

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Lead writer on print, broadcast, and website development projects that grew agency retainers

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Clients: St. Croix Fishing Rods, Mossy Oak Camouflage, Bushnell Optics
 

Copywriter
Callahan Creek, Lawrence, KS 
5/2002 - 9/2003
 

Lead writer on largest account, concepting and creative execution with multiple creative teams for domestic and international clients 

Clients: Hills Pet Food, Kansas University Athletics, Starlight Theater, Children's Mercy Hospital