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Creative Director/Copywriter, Google Ads
Monks/Firewood, San Francisco, CA
1/2018 - 8/2024
Fully-embedded Google Ads Creative Director crafting internal and external messaging to achieve aggressive quarterly goals
Led the content strategy and design direction behind a range of global marketing initiatives including activation programs for sales and marketing teams, and internal brand creation
Mentored a 30-person creative team, including copywriters and designers
Extensive experience with UX creative direction and content creation for Google websites, microsites, and email programs
Copy lead on all high-level assignments, ensuring outstanding content strategy and design from concept to execution
Focused on retaining the Google account and expanding client relationships, generating half a million dollars in new business in 2021
Client: Google
Associate Creative Director
April Six, San Francisco, CA
10/2015 - 1/2018
UX design and writing for websites, microsites, and apps to support CEO’s new business initiatives
Managed strategy sessions, writing, and product launches while helping ops team define objectives and streamline processes
Directed 10+ video shoots and led content creation strategy to support high-impact campaigns
In-depth experience with conversion-focused B2B content suites (eBooks, one pagers, infographics)
Clients: Qlik, Cogeco Peer 1, VMware, Demandbase, Sage, Turn, Smart, Nimble, MapR, Blue Coat
Senior Copywriter
Gyro, San Francisco, CA
9/2014 - 9/2015
Concepting, writing, and workflow management on consumer and B2B initiatives with a team of 10
Delivered innovative thinking and strategic budget oversight to address need for increased profitability
Clients: Visa, Toshiba, RCA, Digital Realty, Kurt Salmon, Sugar CRM, Level 3
Associate Creative Director
Marlin, Springfield, MO
6/2012 - 9/2014
Managed a team of six to create 360-degree campaigns for Fortune 500 companies
Spearheaded creative execution, budget allocation, and client contact on largest accounts
Clients: Unilever, Bush's Beans, Mission, Chobani Greek Yogurt, French's
Senior Copywriter
VML, Kansas City, MO
10/2010 - 6/2012
Concepting, writing, and creative execution on a range of digital projects for nationally known brands—including cause marketing with social extensions
Clients: Southwest Airlines, Western Union, Simon Properties, KCCVA
Senior Copywriter
Havas/Euro RSCG, Chicago, IL
7/2005 - 10/2010
Lead writer on Barilla pasta account—traveled to Italy twice to support campaign creation
Concepting, writing, and creative execution on million-dollar digital, print, and television projects
Clients: Barilla pasta, Valspar Paint, Amtrak, Citibank, The Economist, Fleet, Sprint, PowerShares
Copywriter
Hiebing, Madison, WI
1/2005 - 7/2005
Lead writer on high-level projects that were essential to helping agency retain largest account
TV, web, radio, print, collateral, and direct mail writing experience
Clients: American Family Insurance, Anchor Bank, University of Wisconsin
Copywriter
Campbell LaCoste, Madison, WI
9/2003 - 1/2005
Lead writer on print, broadcast, and website development projects that grew agency retainers
Clients: St. Croix Fishing Rods, Mossy Oak Camouflage, Bushnell Optics
Copywriter
Callahan Creek, Lawrence, KS
5/2002 - 9/2003
Lead writer on largest account, concepting and creative execution with multiple creative teams for domestic and international clients
Clients: Hills Pet Food, Kansas University Athletics, Starlight Theater, Children's Mercy Hospital
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