The Economist

The iconic "white out of red" campaign created for the Economist was an inspiration for me as a student and young copywriter. So when we were asked to help create a direct mail campaign to attract new subscribers, the team quickly gravitated toward the idea of using the tried, true, and award-winning approach in our direct mail efforts. The idea was a hit with the client and the audience—generating thousands of new subscriptions in just a few short months.