We sold a travel concept. Then they sent us to Italy.

This campaign represents one of the biggest turning points in my career. My partner and I had managed to sell a concept that required a first-person perspective on the amazing cuisine of Italy. The idea was that we'd tell Barilla's story through the eyes of a culinary explorer—using their photos, journal entries, and mementos picked up along the way to promote Italy's favorite pasta brand. The twist—the client decided to send us out on a three-week adventure where we became the travelers, capturing every delightful moment of the trip. What began as a print execution snowballed into a TV spot, recipe book, recipe postcard series (postmarked from Italy), and a series of banner ads.