Direct mail that pokes fun at “success.”

Built to identify and target the right customers, at the right time, with the right message, Demandbase is an account-based go-to-market platform for B2B enterprises. They came to us looking for new ways to attract new business. We decided the best tactic was an old standby—engaging direct mail packages that light-heartedly poked fun at "successful" results before the magic of ABM. Various digital assets, including email and a banner ad, were also produced to reinforce the campaign message.