An identity based on a plumb bob.

Working directly with the owners, our team was selected to create an identity package and support materials for a boutique hotel opening in 2014. Named after the historic building where it’s located, Hotel Vandivort was originally home to a Masonic Temple. Inspired by this fact, we used the subtle V-shape of a Masonic plumb bob to create a recognizable brand that pays homage to the past.