Nursery rhymes for a delicate problem.

Constipated kids? Before I read the brief I had no idea this was a major, slightly embarrassing issue for thousands of little ones. To promote Fleet's new children's laxative gummies, we came up with a nursery-rhyme approach to highlight the product's benefits and attract the attention of both adults and children. Each concept tells the tale of a child overcoming their, um, problem and getting back to what matters most—having fun.