A pitch that changed a company’s marketing.

What began as a pitch for Qlik’s demand gen work, rapidly evolved into a customer success campaign that transformed the entire company’s marketing approach. An idea based on the simple notion of giving loyal customers an opportunity to tell the world how Qlik helped them uncover the story that lives in their data, the "Know It All" campaign was a natural fit for social media and various other digital executions.

The campaign generated:

• 160K microsite clicks
• 2,225 minutes of campaign video watched
• 30K clicks on Facebook, LinkedIn and Twitter
• 304,292 video and still photograph views