A strategy call that turned into a rebrand.

I met the founder of Urban Dynamics back in 2024. His highly successful software engineering company was in need of a marketing overhaul. We initially scheduled a call to discuss strategy but that quickly evolved into a full rebrand. Once we established how Urban Dynamics wanted to grow, we came up with a plan to get them on the right path.

The first order of business was to develop a brand bible that could be used as a foundation for all communications. This set the tone for everything that followed including a suite of sales materials, tradeshow accoutrements, and a completely revamped website that’s still a work in progress. Our initiatives are ongoing but so far our efforts have helped attract new business—with a substantial jump in new clients and a significant rise in profits forecasted for the year.