Handing out cash on the streets of Chicago.

The assignment was to position Western Union’s Telephone Money Transfer as an easier way to give friends and family cash as a gift. With a tight budget and a short timeline, our team created two YouTube videos documenting a comedian’s various attempts to hand out singles, fives, and tens to unsuspecting people on the streets of Chicago. The results were outstanding—with over 80,000 views and comments from viewers worldwide.