YouTube @ VidCon

Working directly with YouTube, in partnership with Curious Orange, I was tasked with helping bring a series of high-profile VidCon 2025 sessions to life through strategy, discussion, research, and scripting. The effort paid off. From record attendance at YouTube’s 20th birthday keynote, to standing-room only sessions hosted by creators such as Jenny Hoyos, Swagg, Sambucha, and Jacklyn Dallas, the events were larger than life—and in some cases larger than the conference rooms they were assigned to. Here's a look at some of the details:

Elevated Quality & Production:
Co-scripted five structured sessions, including the keynote event

Expert Speaker Engagement:
Helped source and prep 20+ top creators and YouTube speakers

Expanded Keynote Reach & Impact:
Optimized attendee impact with compelling session titles, consistent YT20 branding, and dynamic visuals, including the keynote with 1.2K attendees